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The Rose Group Helps Celebrate 10 Years of Alex's Lemonade Stand

Local Applebee’s to Host Flapjack Fundraisers To Benefit Charity

Newtown, PA, April 21, 2010 – The original Alex’s Lemonade Stand started ten years ago “right down the street from Philadelphia” in Wynnewood, Pennsylvania. That year alone, a brave four-year old helped raise over $2,000 to help find a cure for pediatric cancer. This year, The Rose Group, a local franchisee of Applebee’s restaurants, announces their 6th annual Alex’s Lemonade Stand fundraiser. The effort kicks off on May 1^st with Flapjack breakfasts at all 59 Rose Group Applebee’s in eastern Pennsylvania, New Jersey, Delaware, and Maryland from 8am-10am.

One of the many reasons that make Alex’s Lemonade Stand a unique charity is the fact that it is based on “kids helping kids” and Alex Scott was able to spread the word of her mission in order to raise over a million dollars. This year, The Rose Group hopes to achieve a similar goal, raising over 2 million dollars for the charity since the beginning of their fundraising activities.

“Once we began raising money to support Alex’s Lemonade Stand, we were overwhelmed with the positive community support. Each year the support has grown, allowing us to have raised over one and a half million dollars for the cause,” said Harry T. Rose, chairman and CEO of The Rose Group. “This year, we are more excited than ever and aim to reach the two million dollar mark with the help of our neighbors.”

The flapjack fundraisers focus on Alex’s basic strategy: selling a simple product to the community. The Rose Group Applebee’s will offer all you can eat pancakes, with sausage, coffee, and juice, but several restaurants will also bring in local community support, entertainment and activities.

The Rose Group Applebee’s and Corner Bakery Cafe’s will also be selling paper lemons during May’s promotion at each of their restaurants to support Alex’s Lemonade Stand Foundation. Participants can also enter in a drawing at their local Rose Group Applebee’s to win free Applebee’s for a year. There will be one winner selected in each of The Rose Group’s markets, including eastern Pennsylvania, Maryland, Delaware, and New Jersey.

For more information on this year’s Alex’s Lemonade Stand Fundraiser visit your local Applebee’s. Flapjack Fundraiser tickets will be sold throughout April.

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About The Rose Group

The Rose Group, headquartered in Newtown, PA, is the 37th largest restaurant franchise company in the United States. They currently own and operate 59 Applebee’s Neighborhood Grill and Bar restaurants in eastern Pennsylvania, Maryland, New Jersey and Delaware. The company is the first franchisee for Corner Bakery Cafe, operating five cafes in Eastern Pennsylvania. The Rose Group also co-owns and operates The Shannon Rose, an independent Irish pub and restaurant in North Jersey. More information on The Rose Group can be found on their web site at www.therosegroup.com.

About Alex’s Lemonade Stand Foundation

Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). 2010 marks 10 years since 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $30 million towards fulfilling Alex’s dream of finding a cure, funding over 125 research projects nationally.

FOR IMMEDIATE RELEASE

Contact:

Fran Lamb

Diccicco Battista Communications

484-342-3600 ext: 217

flamb@dbcommunications.net


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